Blue Button is an extension of Alex of Arabia with charitable efforts in order to help and inspire with hope, love and peace, one project at a time.

Blue Button label was created in 2020 to respond to the pandemic with the COVID-19 outbreak. Alexander, founder of Alex of Arabia, saw an opportunity to help support the brave medical professionals in need and transformed his LA Atelier/factory space to solely manufacture gowns and masks during a shortage of essentials needed in the healthcare industry. Since starting these donations, the company has made them available for purchase as well as the opportunity to donate purchases in order to help this effort by providing to medical professionals.

Donations have been made to the brave medical professionals at St Jude Heritage Medical Group; Fever Clinic Yorba Linda Office and Raveco Medical; Affiliate of Mount Sinai and Mount Sinai Nassau County Community Hospital